S.I. Overview

The item I have to analyze is a Sports Illustrated magazine. By the look of the cover, you can assume that Sports Illustrated is geared towards your casual sports fan. The title of the magazine is very creatively hidden due to the photo of the cover man Drew Brees. Sports Illustrated is very creative when it comes to covers. Depending on the team or player that is on the cover, Sports Illustrated puts the team colors in the title and around the borders of the magazine. They also do a good job with the photography for the cover page. They blur the background or leave it out of focus so they can focus in on the main subject. Also on the cover there are two very small pictures dealing with side stories in the magazine. The front of the magazine has photographs of the different games in the NFL playoffs at the various sights. They are sort of the same as the cover photo, focusing in on the players and not the blurred out fans in the crowd. Most of the ads in the magazine are geared towards adults. They range from allergy medicine, cars, to different television shows and movies. Sports Illustrated often tries to tell about athletes away from the field to give readers the impression that they are not different from the everyday person. The Magazine also does features on people in the sports world who are not famous but have done incredible feats. This also helps in my mind to keep the readers in touch with people in the magazine to which they might feel as if they live next door to people in the magazine. SI deals with a lot of sports but in this particular issue the main focus of most of the articles deal with the NFL playoffs. These articles take up at least three-fourths of the magazine, which leaves very little space to cover the other sports. Depending on the time of year dictates which sports are going to be the focus of the magazine such as, in October it will be baseball; In June the NBA; March college basketball;etc. This pretty much covers my analyzing of this edition of Sports Illustrated.